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For luxury hospitality, the opportunity lies in creating pieces that articulate a brand world with the same intention as the stay.","htag":"p"},"infoTags":null,"primaryCta":{"text":"How Merch Became Luxury Hospitality’s Most Underrated Asset","href":"/news/articles/how-merch-became-luxury-hospitality-s-most-underrated-asset","target":null},"secondaryCta":null,"media":{"id":"ea6d3e3f-a4cd-4017-86eb-1905c81cd7b0","image":{"src":"/media/he5g10wn/top-down-editorial-photograph-of-sculptural-wood.png?rmode=crop","alt":"Top Down Editorial Photograph Of Sculptural Wood","caption":""},"video":null},"backgroundMedia":null},{"id":"a4b7977a-bfe6-4d83-8965-c6fd6ef128a2","tag":"Brand \u0026 CX","preHeading":null,"headingTitle":{"heading":"\u003cp\u003eBrand Rituals \u0026amp; Crafting Signature Moments\u003c/p\u003e","htag":"h1"},"subTitle":null,"bodyCopy":{"heading":"From Le Labo’s mixing rituals and a clever Carhartt label to hospitality experiences that hark back to tradition, we unpack some of our favourite cases of brand rituals and moments that actually mean something – more so than the tedious race to conversion.","htag":"p"},"infoTags":null,"primaryCta":{"text":"Brand Rituals CX Signature Moments","href":"/news/articles/brand-rituals-cx-signature-moments","target":null},"secondaryCta":null,"media":{"id":"1d87bd58-7db2-4d61-a1c7-2d1eefc599a3","image":{"src":"/media/l04johns/motoki-tonn-nau5bxei9p4-unsplash.jpg?rmode=crop","alt":"Motoki Tonn Nau5bxei9p4 Unsplash","caption":""},"video":null},"backgroundMedia":null},{"id":"74cc9d2e-7d84-401c-845b-68066717c728","tag":"Trends \u0026 Insights","preHeading":null,"headingTitle":{"heading":"\u003cp\u003eHype or Hush: How Timeless Brands Should Approach Trends\u003c/p\u003e","htag":"h1"},"subTitle":null,"bodyCopy":{"heading":"On average, luxury prices are up 32 per cent since 2019. Creative directors are playing musical chairs. Q3 results are down. The industry’s grappling. When the going gets tough, it’s easy to look for short-term wins, which in luxury fashion, often comes in the form of trends. But, if longevity and legacy are the goal, can trends really help brands achieve timeless status?","htag":"p"},"infoTags":null,"primaryCta":{"text":"How To Approach Trends","href":"/news/articles/how-to-approach-trends","target":null},"secondaryCta":null,"media":{"id":"3c91e949-9b3e-40d5-8b99-ae27abbdcac6","image":{"src":"/media/j5ujcpb4/mofjourney_two_models_side-by-side_on_a_fashion_runway_one_m_3ca17684-3811-45d4-bece-769cfbd94efc_0.png?rmode=crop","alt":"Mofjourney Two Models Side By Side On A Fashion Runway One M 3Ca17684 3811 45D4 Bece 769Cfbd94efc 0","caption":""},"video":null},"backgroundMedia":null}],"paddingTop":"md","paddingBottom":"md","anchor":"","anchorText":"","theme":"Light","id":"0574857c-866f-41e5-9f6a-18b513534272","moduleName":"CardCarousel"}},{"moduleName":"NewsletterModule","props":{"heading":"\u003cp\u003eDesigned for The Curious\u003c/p\u003e","headingHtag":"H2","text":"Subscribe for invaluable insights, straight to your inbox. ","textHtag":"Not Heading","description":"Our monthly circular—featuring trends, news, interviews and commentary on the state of luxury today.","descriptionHtag":"H3","firstNameLabel":"First Name*","lastNameLabel":"Last Name*","emailLabel":"Email Address*","dataConsentLabel":"By signing up you agree to receive emails from us. To opt out, click unsubscribe in the email footer.","anchor":"Newsletter Form","anchorText":"Newsletter Form","theme":"Light","paddingTop":null,"paddingBottom":null,"moduleName":"NewsletterModule"}}]}